No one is ever 100% convinced by any sales pitch or marketing hype.

We are delighted to announce that we been awarded the Platinum Service Award from independent customer review website Feefo.

Wondering what to buy mum, dad, grandma, or grandad for Christmas this year? Perhaps they are struggling to read or perform a hobby they once loved, or they're just hard to buy for!

A Serious Milestone - as production of the Serious flagship High Definition Light enters its tenth year, we are proud to say our 50,000th light has just left our hand-assembly unit in Aylesbury.

For those with amblyopia (or “Lazy Eye”) the prognosis in adulthood is not good. But new Canadian research seriously challenges the currently held belief in the UK that treatment after the age of 8 is unlikely to yield results.

Serious Reading Lights have become a byword for reading comfort, but there’s more to the brand than meets the eye, as we discover in 60 seconds with Founder Alex Pratt OBE

It has long been held that reading in poor light, whilst uncomfortable, cannot actually damage your eyesight. The most recent research would suggest otherwise.

Independent online customer feedback giant Feefo has introduced a ‘Trusted Merchant’ certificate for businesses that achieve an average Service Rating of 85% over a full year.

We had a great time exhibiting at the Independents Day event which took place yesterday. We were doing a prize draw for the chance to win one of our lights.